The role PageRank plays is sometimes big, sometimes small.
Google PageRank plays a role when competition is tight in your space.

The 12 Habits of Highly Effective Websites
Link to the book on Amazon.com

Books on Search Engine Optimization (SEO)
Hard copy resources to help you with your Search Engine Optimizations (SEO) needs.

SEO Services for Small Companies
SiteLeads.net provides free information to help businesses get their website to the first page of search engine search results. We also provide services to do the work for you.