Our Typical Client

Our typical client already has customers — and knows exactly how to sell their product or service — before they come to us. The problem is, their website never appears on the first page of Google search results when people are looking for what they offer. So a lot of opportunity — sales leads — are being missed.
If this sounds like your business, call us at 425-830-5196 to talk about getting the kind of web traffic you need.

PeoplePawn ... has now had three consecutive months of increased web traffic. See full text.

Obvious as it might sound, your website is the foundation of your presence on the Internet. When we build a client's web presence, we like to start by rebuilding their website from scratch. That way, we put in place a foundation for all subsequent search engine optimization efforts. Even if we were to rebuild your website, without adding to it, your score on websitegrader.com would increase significantly. As an example, take a look at the before/after images for Ring Sports United of Bellevue, Washington.

1. A Website Structure that is friendly to Search Engines

Most website-building tools on the market today do an average job of exposing a website to search engines. As competition for the top of search results has become intense over the past few years, average doesn't cut it anymore.

...Innovational is already getting significantly improved results over our old site...
- Gary Scroggs, Partner, Innovational IP solutions

What does "average" mean?
Links, content and structure are partially obscured from search engines' view. As a result, search engines can't always see the website contents clearly. If they don't see your website content, they are unlikely to match your website with the right search words. In addition, website building tools do not warn you when critical fields are left empty.

We use a Content Management System specifically designed to address both issues.

2. A Keyword Strategy that works

What are the right keywords for your website? Which pages should be designated Target Landing Pages? How do you refine the process until you arrive on Page 1? How do you monitor progress? How do you check if or when Google looks at your web content? How do you know how people find your website?
At SiteLeads, we do all of that for you. We know our keyword strategy works because our client always gets to the first page of search results. It might take a few months, but more and more, we manage to do in in a matter of weeks.

3. Editorial-quality Content

Not everyone can or wants to write. Even though our clients know their businesses inside out, it's often a challenge to write the actual words that need to live on their website. In many cases, old content, while adequate five years earlier, today needs to be replaced. That's where we come in. If you already have quality writing staff, or a preferred external source for it, we will set the placeholders for them. But if you would like us to create the content for you, we are delighted to do that. In fact, creating content is our favorite part of the project. No surprise, really, because all of our content writers are accomplished authors.

Take a look at this bio we wrote for one of our clients' founders. They gave us two sentences; we turned it into a story.

Positioning statements, founders' bios, product or service descriptions, are all in a day's work for us. Sometimes all we get is one or two scribbled lines about the owner and from that, we create an About Us story to help their customers get to know them better. And sometimes we are asked to write a White Paper on a client's service offering. Successful businesses on the web usually offer some form of White Papers to their prospects. It offers real value to your potential clients and it's a great way to show to them you know your stuff.  Take a look at our White Papers. Is that the kind of material you need for your new website?

At SiteLeads, we provide your visitors with the right experience when they find your website. They are there to learn, to solve a problem and hopefully, to become your customer, and high quality content is needed to make that happen.

A Web Presense is more than just a Website

Taming the Internet to serve your business requires more than just a website, but you probably knew that already. The content and structure of it can be fine-tuned to bring search traffic to it, and content can then help to turn a lead into a qualified prospect. Your website is a kind of "silent salesperson" that can be made to work night and day in the service of your company. To be most effective, your silent salesperson must score well on all three value items listed above. Talk to us today about making the Internet work for you. Call us at 425-985-4464.
Let's have a chat about how we can get your website to the top of search results.

The SiteLeads Team