Every holiday season, Island Youth Ballet puts on a performance of The Nutcracker that has become a family tradition, growing each year since it first raised its curtains in the 1990s.

With a larger and larger attendance every year, the manual method of selling, getting paid for and distributing tickets has become unmanageable. This year, SiteLeads.net has implemented a from-the-ground-up website dedicated to ecommerce side of The NutCracker, including complete and secure integration with Google Checkout. As seats are sold, funds are automatically wired into the accounts of Island Youth Ballet, and the available seats counts are decremented for the performance in question.

See the ecommerce solution in full operation at Island Youth Ballet's Excerpts from the Nutcracker.

Tags: ecommerce, Google Checkout, Nutcracker