A New Path to Success

Artist's Impression - PeoplePawn franchised pawnbroking store.

With the SEO success of PeoplePawn.com under its belt, PeoplePawn has spun off its Franchising and Consulting Services arm to PeoplePawn.net, and employed the services of SiteLeads.net to lay the foundation for its long term SEO strategy and success in this new arm of the PeoplePawn company.

The new PeoplePawn.net website is now fully operational. SiteLeads.net has implemented the following services for PeoplePawn's new online presence.

This from-the-ground-up build-out of the PeoplePawn.net website using the state-of-the-art Content Management System Big Medium included the following features:

1. Addition of six new website sections to support Services all the way to on-page blogging.
2. Installed Google Analytics on every page.
3. Installation of one-click Inbound Link creation by visitors.
4. Integration of Google Checkout to support PeoplePawn's three core services packages.
5. RSS Feed.
6. Integration of Comments functionality, automated with moderation through email.
7. Pages, sections and images optimized for Search Engine Optimization, including Keywords, metatags, Titles, Alt Text attributes, etc.,
8. Addition of first handful of page articles and blog postings, complete with supplied high-quality images and 60x60 theme icons.
9. Automation of scheduling and de-scheduling of any page on website.
10. Adjustment and installation of PeoplePawn logo on every page.
11. Installation of SiteMap XML and integration with Google Administrative Services to make it easier for Google to see everything on the PeoplePawn.net website.
12. Five-year hosting of website through SiteLeads.net Hosting Services included.

Benefits to PeoplePawn™

• The PeoplePawn.net website is optimized for search engines. As new pages are added, the user is shepherded through the simple process of providing the right elements needed for search engines. When the web page is built or re-built, the HTML generated is immaculate -- fully visible to search engines and cleanly and consistently integrated into the website's internal linking structure. No more "404 - Page Not Found" messages.
• PeoplePawn staff can now add, schedule, de-schedule and adjust website content through a web browser.
• Automatic media handling. For example, a photo of a store at a remote site can be taken with a Blackberry™ and uploaded immediately  -- optionally with text -- and a new web page is instantly added to the PeoplePawn website. No more waiting for technical web staff to get round to making changes to the website!
• Website content productivity is more than 4x what it was with the HTML Editor PeoplePawn used to use to maintain its website. In other words, a website contributor can cover at least four times as much ground using the new Content Management System. They focus on content instead of technology.
• PeoplePawn is no longer depended upon external services or technical expertise to make immediate changes and additions to its website.
• Blog management is built directly and seamlessly inside the new website, not as a separate container of valuable corporate content.
• The new Content Management System supports five levels of user security. Administrator, Webmaster, Publisher, Editor and Writer. Control of content is secure ,yet still empowers employees to add content safely, with an appropriate level of website control given to each contributor.
• Built-in Sitemap makes it easier for search engines to examine contents and raise PageRank™ based on easy-to-see content, making PeoplePawn.net appear earlier in search results.

 The new website can be seen at PeoplePawn.net

Tags: financial services, franchising, peoplepawn, SEO, services