Hypatia Clinic of Woodinville, WA, specializes in aesthetic medicine for clients in the Pacific Northwest in particular, although some have traveled from the all four corners of the country to avail of Dr. Virginia Stevens' talents.
Tuesday August 19, 2008, Hypatia made the cutover to their new website, developed from the ground up by SiteLeads.net.
Hypatia Clinic's website went from a website grown over ten years using a traditional HTML Editor (FrontPage) to a state-of-the-art website created using a Content Management System (Big Medium). Hypatia's HubSpot website grade went from 66 to 89 the moment of the cut-over. That occurred merely as a result of the extra visibility the Content Management System gives to a website even with the same textual content.
Benefits of the new website to Hypatia Clinic are many:
- All of the content in the website is fully visible to search engines. This immediately improves the chances that people searching for Hypatia's services will find what they are looking for on the new website.
- Visitors experience a faster website because images and other media are managed on a thumb-to-full basis.
- Hypatia Clinic employees create, edit and publish content without the need for a technical support person. This is done through a secure web interface that is simple to use.
- The addition of new content takes less time to complete than it took to explain what needed to be done with the old website!
- Because fonts, text, media and navigation is controlled centrally using CSS (Cascading Style Sheets), all pages, images and text appear and behave consistently across the entire website. No more pages looking like ransom notes.
- Every page is automatically built to maximize the use and placement of keywords - just where search engines need to find them in order to give each page a high MatchScore.
- A new page can be published immediately, or it can be scheduled to appear on the website at a particular time in the future. So too can it be scheduled for removal from the website. This automates the process of job postings, web specials, press releases or any information that is time sensitive.
- Media such as Flash movies, JPG files, PodCasts and others are handled automatically by the Content Management System. No more fiddling with images to make them fit. Media is uploaded and the CMS resizes or converts it into the required format to match where it will be used on the web.
- Employees contributing to the content can be given one of five different levels of security - depending on how much responsibility they have: Administrator, Webmaster, Publisher, Editor and Writer.
Dr. Virginia Stevens, president of Hypatia Clinic and their chief surgeon is looking forward to continued success with her new website.
More to come...