Most of us have only recently been introduced to Search Engine Optimization. Even seasoned marketing professionals experience a little discomfort in that weekly marketing meeting when they first learn what the acronym SEO means.

SEO stands for Search Engine Optimization.

Search Engine Optimization, or SEO for short, is the action and activities a person or organization engages in to bring web page or pages closer and closer to the top of search engine results. More and more, it is in relation to how a specific search engine, Google to be exact, behaves.

SEO:

• Involves "on page" and "off page" activities, although many SEO initiatives involve only on-page.
  • On-page activities are those things done to the website controlled/owned by the person or organization doing the SEO. An example of on-page SEO activity is daily blog postings in the blog in your website. Another example is setting title, description, keyword tags and text in a web page so that search engines better understand a page's content.
  • Off-page activities involve primarily creating valuable links from other sites to your site. Such "Inbound Links", if coming from respected and high-trafficked websites, can add traffic, credibility, MatchScore and PageRank to your website.
• Requires a commitment to both the long term web content and growth of high-quality Inbound Link generation.

The biggest reason SEO has become more critical to an organization's success on the web is, 85% of business-to-business transactions begin with a search of the web, and 40% of consumer purchases begin with a search of the web.

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