SiteLeads.net
http://www.siteleads.net/bm/blog/the-higher-the-top-the-greater-conversions-to-sale.shtmlThe closer to the top, the greater % convert to sales
Companies that appear in the first page of search results have more credibility, and thus convert a greater % of visitors.
Getting paid twice
When people searching for the product or service you offer find you higher up on search results are more likely to buy from you.
Researchers have found that the actual % of closed business from leads generated on Page One is higher.
For example, for every 1,000 leads generated on page one, you might convert 1.3% to sales, and for every 1,000 leads generated from page seven, you might generate 1.0% to sales.
This means not only that you get more visitors when you appear on the first page of search results, but your company gains more credibility for having appearing there.
