Consider a prospect type to be defined by the problem a searching person is trying to solve. If your business sells bicycles and also bicycle repair services, consider that to be two customer types because, for a given potential transaction, a prospect is either trying to buy a bicycle or looking for bicycle repair services. That means they are usually searching for one or the other, which is why you need a separate SEO Target Page for each type of search.

Create a separate SEO Target Page for each Customer Type.

In my SiteLeads.net business, I have two prospect types: (1) those who want to build a website using a Content Management System and (2) those that are looking for a company to create SEO content for their website. Thus, I have an SEO Target Page for each of those two prospect types. Each of the two SEO Target Pages is heavily linked to the other, so when a prospect arrives who wants both services, either of the SEO Target Pages can take them to the other.