SiteLeads.net
http://www.siteleads.net/bm/blog/its-called-pagerank-and-not-websiterank.shtmlIt's called PageRank and not WebsiteRank for a reason
Target one or two specific pages on your website for your long term SEO project
I've been asked the question "Hey, Liam! How do I get the PageRank of my website up?"
My answer is "You don't. You get the PageRank of a page on your website up".
I oversimplifying, of course, because there is some connection between the respective PageRanks of pages within a website, but each page does get its own PageRank. I will tell you down the page a bit just why this is so important, but first a little supporting information in the following paragraph.
If you'd like to test the assumption that different pages on the same website get different PageRanks, install Google Toolbar, which has PageRank bar on it, into your browser and visit www.ibm.com. The Google Toolbar will show you that the page you are taken to has a whopping PageRank of 9. No surprise there; it is IBM after all. Then click your way round their website and you will see PageRank values all the way down to zero, depending on which page within www.ibm.com you visit.
Question: Why is the fact that each page has its own PageRank so important? (versus every website having its own PageRank).
Answer: Search results are returned as a list of pages from websites, not websites from the web. When your business appears in search results, it is a single page of your website that is listed. Multiple pages from your website can be listed of course, and a happy thing that is when it happens, but each page appears as a discrete item in the search results. For success in search results, all you really need is for your business to appear at least once on Page One of search results. You could say that all you need is to have one page, the right page, on your website with a high PageRank and, well, to hell with the rest of the pages, as far as search results are concerned.
Pick one or two specific pages on your website as "targets" for search engine optimization, using those pages' specific URLs whenever an inbound link is added elsewhere on the web. It might be the domain name with "www." prefixed to it, for example www.ici.ie, or it could be a page further inside the main page, like www.ici.ie/index.php. Targeting a high number of pages (for your SEO initiative) in your website dilutes the effect of the inbound links count by spreading the inbound links across more pages than you need to. That is because it is better to have one page with a high PageRank than hundreds of pages, each with a mediocre PageRank.
- Pick one or two, perhaps 3 if you are a big company, target pages on your website for your long term search engine optimization project.
- Pick targets that are not going to change. For example "www.ici.ie/index.php".
- It is better to have one page with a PageRank of 6 than 500 pages with a PageRank of 4.