Google's process for choosing who appears on Page One
First, determine a page's MatchScore, then display in PageRank order.

Re-visit your older blog entries with new information
Freshening up old postings with new information adds value.

Look at your competitors' keywords
Examining the keywords of a web-successful competitor can be a good place to start when identifying keywords.

Spend your time on high-quality inbound links
A link from a high value site might be worth hundreds of times that of one from a low value site.

Write and submit articles to article directories
Add value to high value locations on the Internet, and link back to your site.

Open Letter to every Marketing Executive: Save Nothing for the Swim Back
The Internet's "New World Order" forces you into total commitment to a web strategy.

Almost all search is local
People use location names when searching, so make sure you have strong references to where your business is located.

PageRank is a log scale, not a linear scale
As PageRank increases, the value of it increases about 5x. Going from PageRank 4 to PageRank 6 can have a profound effect.

Keywords metatag - make sure they're set correctly
Most websites I look at are stuffed with keywords. Make sure you keep keywords to an optimal number for best effect.

The closer to the top, the greater % convert to sales
Companies that appear in the first page of search results have more credibility, and thus convert a greater % of visitors.

A mere 15% of Google’s searchers look beyond the first two pages of search results.
85% of B2B transactions begin on the web. Around 40% of consumer purchases do. Can they find your website if they've never heard of you?

Inbound links: Make it easy for others to point to your page
Add a simple component to make it easier for everyone, including you, to create Inbound Links to your web page.

SEO and Page Title tag: Just how important is it?
Fix your page titles today. It take minutes but has a huge effect on your search results position.

400 things you know about your business
Every small business owner has at least 400 nuggets of wisdom in their head. Turn that value into a gift for your customers.

Inbound Links: some are counted, some are not.
If the "nofollow" tag is included in posts to a site, then the links from that site likely will not count against your Inbound Link count as far as search engines are concerned.