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Keywords: Hot, Cold or Just Right
Keywords can be too hot, too cold or just right. How can you win at the keyword guessing game?
Keywords can be too hot, too cold or just right. How can you win at the keyword guessing game?
What is "MatchScore"?
MatchScore is a measure of how well a page matches a given set of search words.
MatchScore is a measure of how well a page matches a given set of search words.
Sometimes a phone number is used to find a website
Sometimes a phone number is displayed using an image on a web page. Make sure search engines pick it up.
Sometimes a phone number is displayed using an image on a web page. Make sure search engines pick it up.
Avoid duplicate content
Search engines detect if pages on your site are identical. Resist the temptation or risk their wrath.
Search engines detect if pages on your site are identical. Resist the temptation or risk their wrath.
Latent Semantic Content reinforces keyword matching
Using words related to your keywords increases ownership of the subject.
Using words related to your keywords increases ownership of the subject.
Google's process for choosing who appears on Page One
First, determine a page's MatchScore, then display in PageRank order.
First, determine a page's MatchScore, then display in PageRank order.
Re-visit your older blog entries with new information
Freshening up old postings with new information adds value.
Freshening up old postings with new information adds value.
Look at your competitors' keywords
Examining the keywords of a web-successful competitor can be a good place to start when identifying keywords.
Examining the keywords of a web-successful competitor can be a good place to start when identifying keywords.
Spend your time on high-quality inbound links
A link from a high value site might be worth hundreds of times that of one from a low value site.
A link from a high value site might be worth hundreds of times that of one from a low value site.
Write and submit articles to article directories
Add value to high value locations on the Internet, and link back to your site.
Add value to high value locations on the Internet, and link back to your site.
Open Letter to every Marketing Executive: Save Nothing for the Swim Back
The Internet's "New World Order" forces you into total commitment to a web strategy.
The Internet's "New World Order" forces you into total commitment to a web strategy.
Almost all search is local
People use location names when searching, so make sure you have strong references to where your business is located.
People use location names when searching, so make sure you have strong references to where your business is located.
PageRank is a log scale, not a linear scale
As PageRank increases, the value of it increases about 5x. Going from PageRank 4 to PageRank 6 can have a profound effect.
As PageRank increases, the value of it increases about 5x. Going from PageRank 4 to PageRank 6 can have a profound effect.
Keywords metatag - make sure they're set correctly
Most websites I look at are stuffed with keywords. Make sure you keep keywords to an optimal number for best effect.
Most websites I look at are stuffed with keywords. Make sure you keep keywords to an optimal number for best effect.
The closer to the top, the greater % convert to sales
Companies that appear in the first page of search results have more credibility, and thus convert a greater % of visitors.
Companies that appear in the first page of search results have more credibility, and thus convert a greater % of visitors.




















