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Tips and Tackle for anyone working on getting their web page as high as possible on search engine results.

For illustration, Google is used as the example, but the same basic best practices apply to other established search engines like MSN and Yahoo.

Enjoy.

Inbound Links that don't contribute to PageRank
Not all Inbound Links are worth something. Know which aren't.

Google PageRank vs. MatchScore
A higher Google PageRank doesn't automatically mean higher in search results.

PageRank doesn't always increase. It can go down too!!
When Inbound Links disappear, it may decrease your own PageRank.

Outbound Links are like Votes
The value of outbound links is divided by the number of them on a given page.

Trustworthy and Relevant.
Google looks for pages that are trustworthy and relevant.

How to determine best keywords
There's a nice little tool - and it's free - from Google that will help you choose.

Make SEO work for your press release
SEO is about getting seen by people who are searching, and most press releases go nowhere without it.

Don’t trigger the wrath of blog owners
Be aware of the rules on others' blogs. Stay original and limit self-serving Inbound Links.

Prospect Type = SEO Target Page
Match your SEO Target Pages with the problem the searching person is trying to solve.

Honey, I shrunk the website!
Make sure your SEO Strategy is page-based, not website-based. Search engines are page-based.