People ask, how can I get my website up on search results?

The real question is, how do I get a specific web page up on search results?

Google and other search engines display a list of pages in search results, not a list of websites. In their efforts to show the best matched pages first, they match the search words with the contents of a specific page.

Look at how often Wikipedia (en.wikipedia.org) appears in search results. Actually, it is how often a page from Wikipedia.org appears in search results. Each page in en.Wikipedia.org is so finely tuned to its own specific content that it can score an almost perfect bullseye for so many search words. In addition, the spillover of PageRank effect from so many excellent, full-text pages raises PageRank for many of its other pages. Wikipedia is SEO at its finest.

Tags: search engine optimization, SEO, web page