Getting traffic to your website is only the Step One. Some say it is the easiest one.
"We all work hard to get as much traffic to our websites as possible. "Once the traffic arrives, business will pick up" or "all I need now to for search engines to find my website" are assertions I hear often in my line of work. The problem is, getting the traffic is only the first of three distinct steps you need to take - and some might say the easiest step - to turn strangers into paying and profitable customers. I have a name for each step, and I will talk here about how you can be successful at each of them..."