Excerpt:

"We all work hard to get as much traffic to our websites as possible. "Once the traffic arrives, business will pick up" or "all I need now to for search engines to find my website" are assertions I hear often in my line of work. The problem is, getting the traffic is only the first of three distinct steps you need to take - and some might say the easiest step - to turn strangers into paying and profitable customers. I have a name for each step, and I will talk here about how you can be successful at each of them..."