People use location names when searching, so make sure you have strong references to where your business is located.
When consumers, particularly, use search engines to find something, they usually include a city or town name in the search words. For example, "life coach seattle" instead of "life coach", or "car glass seattle" and not "car glass".
If your product or service tends to be confined to where you are located, make sure your city or town name is included in your home page's Title Tag.