400 things you know about your business

Many people tell me they have no idea what to put in their blog. I tell them to think about their business in terms of all the little nuggets of wisdom they picked up over the years they have been in business.

Let's say you were a Life Coach. Think of the little assertions you've made to your clients over the years. See the list below - I got it off the top of the head of my Life Coach brother. There's just the header or the "question" here, but a Life Coach would be able to write a paragraph to match each header. Make your own list of such topics/points. Each header+paragraph will become a single day's blog entry. Start your list and over the course of several months you should be able to come up with about 400. Here's the first four: (not for your business of course, but for a one-person life coaching business)

1. Clarify what you want from life today
2. How to raise your self-awareness
3. Developing your emotional self-mastery
4. Building quality relationships

Over the course of a year, you will have built a treasure trove of value for people visiting your website. That will drive traffic and keep people coming back again and again. It will bring increase visitor counts to your website, and bring you more and more business. That is how the Internet works today.

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