Snippet from the Introduction from the book The 12 Habits of Highly Effective Websites
(Narated by the author)
The most important objective of every marketing department is to generate quality sales leads. It’s the sales department’s job to turn those leads into customers, the product people’s job to create the product and someone else’s job to manage the cash, but the marketing department has to generate leads.
This book is about generating quality sales leads.
You can always buy leads, of course..." [click link to listen to audio]